People Centric is a business model that proves its good results and importance every day.
Therefore, the number of companies adopting it is growing and, with it, taking their relationship with customers and employees to another level.
However, what is it, what are the advantages, and how does it operate?
So, how do you implement this model? The answers to these questions are below. Keep reading to learn all about the model and how it can help your business.
How does a People Centric company work?
People Centric is the name given to the management model that is centered on people, that is, on employees and customers.
In this case, the company focuses precisely on those who are essential for its operation: consumers and professionals.
Here we reflect on how each of the company’s decisions impacts people.
Similarly, how to enhance consumers’ interactions with the brand. In actuality, one of the characteristics of people-centricity is the value placed on experience.
Why invest in becoming a People-Centric company? Check out the benefits
When companies focus on those who keep them running—employees and customers—they only stand to gain. Check out the main benefits below.
Increased customer satisfaction levels
Firstly, by valuing and improving the consumer experience, the company tends to increase the level of satisfaction.
This alone turns them into repeat customers, and can also lead the individual to become a voluntary brand promoter.
Turnover reduction
A People Centric company always has its employees at the center of its attention.
Improving their experience as company employees reduces turnover, the need for new hires, exhausting selection processes, and significant expenses.
Engagement
Employees who see themselves as the focus of company decisions feel valued. They respond with greater engagement, which in turn leads to increased productivity.
Organizational climate
Management that values employees clearly affects the company climate.
Building a good corporate image
Ultimately, a company whose operations are based on People Centricity tends to develop a positive image in the market, among consumers, and among professionals. It becomes a benchmark, especially because it remembers to fulfill its social role in relation to its employees.
How to be a People Centric company?
The benefits of management practice are already clear. So, it’s time to check out some tips for truly practicing People Centricity. Check out some tips and be sure to use them!
Experience is everything
As we mentioned earlier, improving the experience is one of the focuses of People Centricity. Therefore, it’s important that this be a guiding principle for your company’s management.
Always try to analyze whether a change, launch or way of acting will make a positive difference in the relationship between the individual and your brand.
Review the organizational culture
Organizational culture is essential for a company to become People-Centric. It is the culture that reflects this approach and, therefore, needs to be reviewed and revised.
Therefore, observe how the culture of valuing individuals, promotions, transparency, communication, and even diversity is progressing and make the necessary adjustments.
For example, implement reporting channels, promote diversity talks, various discussion groups, and moments of relaxation and interaction between employees and teams.
Value individuals and particularities
A People-Centric company necessarily values people and how their actions impact them. Therefore, it strives to offer the best possible experience for both its customers and employees.
For this to happen, individual traits and people must be valued. It is crucial to act politely, treat everyone equally, and avoid elitism. Similarly, make an effort to demonstrate to the client your personal opinion of them.
Before making any decision, consider how it affects people.
Before making decisions that affect products or services, their delivery, communication, or work practices, promotions, and policies, always consider how this impacts people. This way, your company can truly become People-Centric.
All decisions should be made with the intention of ensuring the best possible personal experience.
Realistic goals
It’s impossible to be a People-Centric company if the goals you pursue are nearly impossible to achieve. That is, if they demand disproportionate employee strain, stress, and even affect employees outside the company.
Target policies remain important, but they should be reviewed. Furthermore, other types of compensation can be recognized by recognizing the different skills of each worker.
Benefit programs
The benefits programs are also very interesting within People Centric.
After all, they offer employees a variety of opportunities. So, we’re not talking about traditional transportation, meal vouchers, or health insurance, okay?! These are basic company benefits.
For a company, people-centric people are not enough, especially because they merely repeat patterns. Therefore, they are basic and primary, and must coexist with others that are different.
For example, the company might offer benefits such as gym access, concerts, and performances, as well as discounts at venues near headquarters. These are just examples. Ideally, employees should be invited to suggest things that could have a positive impact on them.
Flexibility
Giving employees flexibility is excellent so that their personal and professional lives can coexist healthily.
This way, for example, workers are able to handle all their responsibilities (consider health issues, family, studies and other concerns).
Also, know that flexibility does not affect productivity.
In fact, employees tend to complete their tasks in less time and with the same or even higher quality. Therefore, invest in flexible working hours and schedules whenever possible.
Invest in technology
One strategy to reduce the bureaucracy of daily company life is to invest in technology.
Also, to value employees’ skills and allow them to put them into practice without wasting time on things that could be automated.